Tips for Therapists:

If you would like to talk with your clients about products or other services that you sell but which are not central to your treatments (e.g. health-related MLM products and business opportunities), consider displaying information about these on your walls and/or in your literature area and by so doing, invite the clients to express interest to you.

Why ? : If you leave to your clients the option of raising the subject or not, you won't seem pushy or cause those who are not interested in your supplementary activies to feel awkward about expressing no interest.

If you do some or all of your treatments at a clinic or health centre find out if you can leave some of your equipment there.

Why ? : The less you have to carry with you to each appointment the less you can forget and the calmer you are likely to look and feel when you arrive to greet your client. If you can keep some items there you might save time too.

Find a therapist uniform or appropriate work-wear that suits your body shape and makes you feel comfortabe.

Why ? : If you feel good about yourself and your appearance you'll also look and feel more confident. That in turn will reassure your clients and inspire their confience in you.

If you make your email address available to clients

• Choose a professional looking email address that is easy to remember.
  Use an email address at your website domain. That way people can be more confident that they are contacting someone associated with that domain and your email address alone will automatically let people know where to find out more about you - at your website.
• Check email to the address known to your clients daily.

Why ? : This is part of your business image.

Do you use Consultation Sheets for pre-treatment consultations ?
If so, print enough of them for about 3 months of treatments each time you need to refresh your stock.

Why ? : Printing simple A4 pages is generally inexpensive and printing several months-worth at a time can save your time spent on such administrative tasks.

If you have decided to advertise your services (instead of accepting clients via personal recommendation only), make sure you have an effective internet presence. That means that the main search engines return your website or webpage for searches that specify your main treatment/s and location/s, and also for searches on your name.

Why ? : Many people work at a computer all day and the first place they look for services is no-longer print directories, but search engines.

Many therapy consumables such as carrier oils, wipes, talc, and so on are sold with clearly stated 'use by' dates printed on the packaging. However, this is not always the case - some products state similar advice in a slightly different way, such as use within a stated time period after opening. In that case it can be useful to keep plain white stickers or labels with your therapy kit and label each new pack or bottle with the date on which it was opened.

Why ? : To be 100% confident of the freshness of all items used.

When was the last time you sent a mailing (paper or email) to your client base ?

Why ? : Keeping in touch with clients is a standard business activity.
It may be especially appropriate for therapists who are not just treating people who have medical issues but are facilitating relaxation with, for example, massage, reflexology, or aromatherapy. Perhaps previous clients would appreciate a friendly reminder of the advantages of taking some time out for themselves and their wellbeing ...

Send Birthday Cards to repeat clients

Do you ask clients for their date of birth ? If so, why ? If you would just like to know their age, then you could simply ask for that.

Why ? : As part of your personal service. Everyone loves to be remembered and as well as the pleasure of an unexpected Birthday Card, they'll also be reminded of you and your services.

If you do more than just occasional treatments buy yourself a spare uniform.

Why ? : Your focus should be on your treatments and your clients, not on your clothes. By having a spare uniform you can eliminate crises and last minute anxiety if you didn't have time to prepare by washing or ironing and in case of last minute accidents.