Date Published: 16 April 2007

Perfect partner? Not according to new cosmetic surgery results

10% of Brits – that’s almost five million adults - say they’d consider cosmetic surgery to improve their appearance and 4% of Brits (approx. 1.6 million adults) would like their partner to consider surgery, according to new Which? research out today.

But Which? investigations also show that fewer than 25% of those who have had, or who are considering cosmetic treatment, feel they are very well informed.

With a booming industry, Which? believes this is a crucial time to bridge this gap by launching the ultimate online guide to cosmetic treatments

Today’s Which? research also reveals:

  • Having a tummy tuck is top of the list for women.
  • Top of the list for men is a face or neck lift.
  • Men are most likely to want their partner to have breast surgery.
  • Women are most likely to want to see a flatter stomach on their partner.
  • People in Wales are more likely than others to want their partner to have cosmetic surgery.
  • Londoners are less likely than others to want cosmetic surgery themselves.

Michelle Smyth, health campaigner, Which?, said:

It seems many people are considering a cosmetic change in the future, and perhaps not just for themselves.

_ Cosmetic surgery is not a decision to take lightly, and we’ve found that despite its increasing popularity, it’s extremely difficult to find independent, unbiased information.

_ We’ve set up an easy-to-understand, one-stop-shop for anyone considering cosmetic treatments. But we also want to hear from people willing to share their experience. Leave us your story at”

With a distinct lack of user-friendly information available, Which? has set up its own website to offer unbiased, reliable information. On people can scroll over two interactive bodies to learn more about what various procedures involve. The site also covers how to check out clinics and surgeons before committing to anything, situations when people should simply ‘walk away’ and what to do if something should go wrong.

In 2005 Brits spent almost £360 million on cosmetic treatments, a 242% increase since 2000, and nearly 700,000 cosmetic procedures were undertaken in Britain last year.


Source: .

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