Tips for Therapists:

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There are ten business-related ideas for self-employed therapists on this page. The list changes each time the page is loaded, items in the list being selected at random. If you would like to see more ideas immediately just reload the page.

The following ideas and suggestions are intended for qualified self-employed therapists but may also be of interest to others.

Interested in tips and ideas to help to improve your therapy business ?

1

Offer a voucher scheme

That is, make it known that you sell vouchers for treatments that may be given as gifts. Some therapists find that treatment vouchers are popular for birthdays and other special occasions and may be of interest to people who do not live near you but would like to buy a treatment for a friend or relative who does.

Why ? : If people don't know that you offer this option, they'll keep looking for someone who does !

2

When was the last time you sent a mailing (paper or email) to your client base ?

Why ? : Keeping in touch with clients is a standard business activity.
It may be especially appropriate for therapists who are not just treating people who have medical issues but are facilitating relaxation with, for example, massage, reflexology, or aromatherapy. Perhaps previous clients would appreciate a friendly reminder of the advantages of taking some time out for themselves and their wellbeing ...

3

Always make the effort to be cheerful. People visit a therapist to help themselves to feel better, not to cheer-up the therapist. Both clients and therapists feel better and gain more benefit from the treatments when the therapist acts in a confident, cheerful, and positive, manner.

Why ? : Cheerful people are pleasant to be around. Your warm friendly smile can make all the difference in such a people-focused environment.

4

Many therapy consumables such as carrier oils, wipes, talc, and so on are sold with clearly stated 'use by' dates printed on the packaging. However, this is not always the case - some products state similar advice in a slightly different way, such as use within a stated time period after opening. In that case it can be useful to keep plain white stickers or labels with your therapy kit and label each new pack or bottle with the date on which it was opened.

Why ? : To be 100% confident of the freshness of all items used.

5

If you do more than just occasional treatments buy yourself a spare uniform.

Why ? : Your focus should be on your treatments and your clients, not on your clothes. By having a spare uniform you can eliminate crises and last minute anxiety if you didn't have time to prepare by washing or ironing and in case of last minute accidents.

6

Do you use Consultation Sheets for pre-treatment consultations ?
If so, print enough of them for about 3 months of treatments each time you need to refresh your stock.

Why ? : Printing simple A4 pages is generally inexpensive and printing several months-worth at a time can save your time spent on such administrative tasks.

7

If you are working as a self-employed therapist use a simple spreadsheet to track every treatment you give and every expense you incur - including travel, consumables, and continuing education courses.

[Aside: However, do also remember that there may be regulations about storing any client information electronically. So, recording that you did a 2x 1-hour massages on 31st March 2005 and charged £30.00 for each is useful, but as far as mentioning client names' is concerned, be aware of the implications of the Data Protection Act (UK) or other applicable legislation in the country/state in which you work.]

Why ? : Being self-employed usually means that you must complete a "Self Assessment" Tax Form. This is very easy if you have kept track of your income & expenses as they occurred.

8

Have you considered being listed on any of the many 'Therapist Listings' on the internet? If so, bear in mind that providing holistic therapies is a local business. An online directory of therapists would need to have an audience of many potential clients of your particular trreaments, in your local area, in order for it to be of much use to you. Even then, people who only see your name phone number and list of therapies might not have sufficient information to decide to call you.

If possible, ensure that you have at least a whole page on the internet that is just about you and your services. Better still, have a stand-alone website at your own unique domain name. If you do consider being listed on other websites such as directories, first ask yourself if the costs are reasonable and check that such listings about you and your business would include a link to your own website.

Why ? : Having your own website means that you have control over the way you present and promote your business online.

9

If you make your email address available to clients

  • Choose a professional looking email address that is easy to remember.
    Use an email address at your website domain. That way people can be more confident that they are contacting someone associated with that domain and your email address alone will automatically let people know where to find out more about you - at your website.
  • Check email to the address known to your clients daily.

Why ? : This is part of your business image.

10

Make sure it is easy for clients to contact you:

  • Provide a phone number at which there is an answering service if the call cannot be taken immediately.
  • Provide a mobile phone number so that those people who prefer to send text messages can do so.
  • Provide an email address so that those people who prefer to send an email can do so.

Why ? : Making your services known to potential clients involves much effort and expense. It therefore makes sense to ensure that when people do try to reach you they can do so easily.

Disclaimer:
For entertainment purposes only: The above are intended to be helpful issues to consider and, if appropriate, investigate for your own particular situation. Applicable regulations differ with location and change over time. Always ensure that you are operating within whatever regulations and accepted "best practice" apply in your geographical area as well as your sphere of activity and area of expertise.

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This is not medical, First Aid or other advice and is not to be used for diagnosis or treatment. Consult an expert in person. Care has been taken when compiling this page but accuracy cannot be guaranteed. This material is copyright.

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