Tips for Therapists:

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There are ten business-related ideas for self-employed therapists on this page. The list changes each time the page is loaded, items in the list being selected at random. If you would like to see more ideas immediately just reload the page.

The following ideas and suggestions are intended for qualified self-employed therapists but may also be of interest to others.

Interested in tips and ideas to help to improve your therapy business ?

1

Many therapy consumables such as carrier oils, wipes, talc, and so on are sold with clearly stated 'use by' dates printed on the packaging. However, this is not always the case - some products state similar advice in a slightly different way, such as use within a stated time period after opening. In that case it can be useful to keep plain white stickers or labels with your therapy kit and label each new pack or bottle with the date on which it was opened.

Why ? : To be 100% confident of the freshness of all items used.

2

Send Birthday Cards to repeat clients

Do you ask clients for their date of birth ? If so, why ? If you would just like to know their age, then you could simply ask for that.

Why ? : As part of your personal service. Everyone loves to be remembered and as well as the pleasure of an unexpected Birthday Card, they'll also be reminded of you and your services.

3

When was the last time you sent a mailing (paper or email) to your client base ?

Why ? : Keeping in touch with clients is a standard business activity.
It may be especially appropriate for therapists who are not just treating people who have medical issues but are facilitating relaxation with, for example, massage, reflexology, or aromatherapy. Perhaps previous clients would appreciate a friendly reminder of the advantages of taking some time out for themselves and their wellbeing ...

4

If you make your email address available to clients

  • Choose a professional looking email address that is easy to remember.
    Use an email address at your website domain. That way people can be more confident that they are contacting someone associated with that domain and your email address alone will automatically let people know where to find out more about you - at your website.
  • Check email to the address known to your clients daily.

Why ? : This is part of your business image.

5

If you have decided to advertise your services (instead of accepting clients via personal recommendation only), make sure you have an effective internet presence. That means that the main search engines return your website or webpage for searches that specify your main treatment/s and location/s, and also for searches on your name.

Why ? : Many people work at a computer all day and the first place they look for services is no-longer print directories, but search engines.

6

Make sure it is easy for clients to contact you:

  • Provide a phone number at which there is an answering service if the call cannot be taken immediately.
  • Provide a mobile phone number so that those people who prefer to send text messages can do so.
  • Provide an email address so that those people who prefer to send an email can do so.

Why ? : Making your services known to potential clients involves much effort and expense. It therefore makes sense to ensure that when people do try to reach you they can do so easily.

7

Investigate any FREE help that might be available to you as a small business.

The value and nature of help available for small businesses varies from time to time and from place to place. Sometimes there are government funded initiatives to help small businesses. If there is free advice available it might prove useful, especially when you are setting-up your business and in the first few years.

8

Do you use Consultation Sheets for pre-treatment consultations ?
If so, and if you have a website, make your consultation sheets available for download by clients and people who are considering booking arranging a treatment.

Why ? : Perhaps some people would like to have a treatment but are concerned about the questions you might ask them first. It is reassuring for such clients to be able to see your questions in advance. It might also help by resulting in more people bringing the information you require with them. However, if you would like clients to complete your form in advance then do remember to say so.

9

Always make the effort to be cheerful. People visit a therapist to help themselves to feel better, not to cheer-up the therapist. Both clients and therapists feel better and gain more benefit from the treatments when the therapist acts in a confident, cheerful, and positive, manner.

Why ? : Cheerful people are pleasant to be around. Your warm friendly smile can make all the difference in such a people-focused environment.

10

Is there something you can give away?
Businesses use "giveaways" as a form of advertising. That is, they give items to their clients and prospects - usually items that are useful and include their company logo and contact details. It is a useful way to remind customers and prospects who you are, where you are, and what you do.

Why ? : People usually appreciate having something to take away. It may also serve as a 'talking point' if they show it to anyone else such as friends, family, or colleagues.

Disclaimer:
For entertainment purposes only: The above are intended to be helpful issues to consider and, if appropriate, investigate for your own particular situation. Applicable regulations differ with location and change over time. Always ensure that you are operating within whatever regulations and accepted "best practice" apply in your geographical area as well as your sphere of activity and area of expertise.

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This is not medical, First Aid or other advice and is not to be used for diagnosis or treatment. Consult an expert in person. Care has been taken when compiling this page but accuracy cannot be guaranteed. This material is copyright.

IvyRose Holistic Health 2003-2017.