Tips for Therapists:

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There are ten business-related ideas for self-employed therapists on this page. The list changes each time the page is loaded, items in the list being selected at random. If you would like to see more ideas immediately just reload the page.

The following ideas and suggestions are intended for qualified self-employed therapists but may also be of interest to others.

Interested in tips and ideas to help to improve your therapy business ?


Many therapy consumables such as carrier oils, wipes, talc, and so on are sold with clearly stated 'use by' dates printed on the packaging. However, this is not always the case - some products state similar advice in a slightly different way, such as use within a stated time period after opening. In that case it can be useful to keep plain white stickers or labels with your therapy kit and label each new pack or bottle with the date on which it was opened.

Why ? : To be 100% confident of the freshness of all items used.


If you are working as a self-employed therapist use a simple spreadsheet to track every treatment you give and every expense you incur - including travel, consumables, and continuing education courses.

[Aside: However, do also remember that there may be regulations about storing any client information electronically. So, recording that you did a 2x 1-hour massages on 31st March 2005 and charged £30.00 for each is useful, but as far as mentioning client names' is concerned, be aware of the implications of the Data Protection Act (UK) or other applicable legislation in the country/state in which you work.]

Why ? : Being self-employed usually means that you must complete a "Self Assessment" Tax Form. This is very easy if you have kept track of your income & expenses as they occurred.


When preparing and updating your consultation sheet or questionnaire, ensure that you can explain your reasons for asking each of questions in no more than 1 or 2 sentences per question.

Why ? : Some day, someone is likely to ask. When faced with an uncomfortable question, many people would prefer to "question the need for the question" than to answer it. You will be more likely to get an honest answer and will certainly look far more professional if you can confidently offer a positive yet concise response in all cases.


If you have decided to advertise your services (instead of accepting clients via personal recommendation only), make sure you have an effective internet presence. That means that the main search engines return your website or webpage for searches that specify your main treatment/s and location/s, and also for searches on your name.

Why ? : Many people work at a computer all day and the first place they look for services is no-longer print directories, but search engines.


Make sure it is easy for clients to contact you:

  • Provide a phone number at which there is an answering service if the call cannot be taken immediately.
  • Provide a mobile phone number so that those people who prefer to send text messages can do so.
  • Provide an email address so that those people who prefer to send an email can do so.

Why ? : Making your services known to potential clients involves much effort and expense. It therefore makes sense to ensure that when people do try to reach you they can do so easily.


Do you use Consultation Sheets for pre-treatment consultations ?
If so, print enough of them for about 3 months of treatments each time you need to refresh your stock.

Why ? : Printing simple A4 pages is generally inexpensive and printing several months-worth at a time can save your time spent on such administrative tasks.


Concerning music or other sound during your treatments ...
If you visit clients at their homes do you mention in advance that they might wish to have their sound system or speakers ready near the treatment area and perhaps select some appropriate music ?

Why ? : Preparation and anticipation of all aspects of your time with the client helps to enable everyone to be more relaxed, facilitating effective treatment.


When was the last time you sent a mailing (paper or email) to your client base ?

Why ? : Keeping in touch with clients is a standard business activity.
It may be especially appropriate for therapists who are not just treating people who have medical issues but are facilitating relaxation with, for example, massage, reflexology, or aromatherapy. Perhaps previous clients would appreciate a friendly reminder of the advantages of taking some time out for themselves and their wellbeing ...


Have you considered being listed on any of the many 'Therapist Listings' on the internet? If so, bear in mind that providing holistic therapies is a local business. An online directory of therapists would need to have an audience of many potential clients of your particular trreaments, in your local area, in order for it to be of much use to you. Even then, people who only see your name phone number and list of therapies might not have sufficient information to decide to call you.

If possible, ensure that you have at least a whole page on the internet that is just about you and your services. Better still, have a stand-alone website at your own unique domain name. If you do consider being listed on other websites such as directories, first ask yourself if the costs are reasonable and check that such listings about you and your business would include a link to your own website.

Why ? : Having your own website means that you have control over the way you present and promote your business online.


Find a therapist uniform or appropriate work-wear that suits your body shape and makes you feel comfortabe.

Why ? : If you feel good about yourself and your appearance you'll also look and feel more confident. That in turn will reassure your clients and inspire their confience in you.

For entertainment purposes only: The above are intended to be helpful issues to consider and, if appropriate, investigate for your own particular situation. Applicable regulations differ with location and change over time. Always ensure that you are operating within whatever regulations and accepted "best practice" apply in your geographical area as well as your sphere of activity and area of expertise.

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